Sony Ericsson is using user-generated content to promote their latest Walkman Phone, the W950i. Participants stand to win a chance perform with Zane live during his Tour, or a brand new phone.
Created by Iris Experience, the campaign calls for users to upload their own remixes of songs, as well as listen to the work of others, at Zane Lowe's
official website. The site's users will then vote for the best remix and winner (who created the track) wins the chance to play (remix) on the final night of the Sony Ericsson sponsored event, DJ Zane Lowe's Home Taping Tour. The winner will be playing with Zane himself. Runners up wouldn't go 'home' empty hadned, either. They will receive a brand new W950i.
Ringtones and other contents will be available to the users at the gigs via Bluetooth.
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