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Press releases
Sony Ericsson announces Z310 low-end shiny clamshellPosted by McCoy on Dec 5, 2006 in Press releases| Z310
The Z310 should be seen as a low-end phone targeted at the fashion concious and youth crowd. Besides the shiny finish, the phone is able to colour-code contacts. The front of the phone is polished to a perfect shine, with a screen (similar to the one found on the Z610) and new dedicated icons hidden discretely beneath the surface. Coloured light effects can also be assigned to contacts in the phonebook, allowing you to know who’s calling with a simple glance. To inject more fun into the phone, the Z310 also allows the user “…to set the look and feel of the menu and screen display to match the time of the day.” Other features include VGA camera, MP3 support, Bluetooth connectivity and Picture Blogging. The Z310 is a Triple band/Edge/GPRS 900/1800/1900 handset and comes in Jet Set Black, Blush Bronze and Lush Pink. Expect to see it in stores from Q1 2007. Read the Z310 Press Release Sony Ericsson receives all possible awards across EuropePosted by Luis Camino on Nov 14, 2006 in K750/D750| K800/K790| P990| Press releases| The company| W810| W900
In the United Kingdom, Sony Ericsson has also been awarded by consumers with the Best Manufacturer Of The Year award, the Best Mobile Phone Of The Year award to the K800 —which also was voted the “Readers’ Dream Phone“—, and the Best Music Phone award to the W810. Finally, the German edition of the Connect magazine granted, with readers’s votes, the awards of Best Cameraphone to the K800 (45,2% of the votes, and the apparently-not-so-old K750 being in third place), Best Music Phone to the W810 (with 59,9% of the votes), Best 3G Phone to the W900, and Best PDA Phone to the P990 (hmm…). To summarize, Sony Ericsson nowadays seems to be losing the “best phone with wheels and facial hair” category only, or whatever. Unstoppable! [Via Spanish Press Release] Sony Ericsson readies insane “Night Tennis” technoparty in MadridPosted by Luis Camino on Nov 1, 2006 in Exclusives| Hot| Press releases| The company
Free tickets are available to Spanish residents via SMS so if you’re going to be around the capital by next week, check out our spanish post on this topic for more details, or go to Nighttennis.es. No word on what is going to be the next city to welcome another Night of the Dancing Neon Mobile Phone Freak. Sony Ericsson adds LocationFree TV for P990, sign of DVB-H failing?Posted by Luis Camino on Oct 17, 2006 in Accesories| P990| Press releases| Software
On my other point, back in March, Digital Video Broadcast-Handheld was in everyone’s Read the Press Release “Sony Ericsson’s P990 goes LocationFree” Profit increase of crazy percentages for Q3Posted by Eric Resendiz on Oct 16, 2006 in Press releases| The company
Read the Press Release “Sony Ericsson marks 5th anniversary with record quarter” Sony Ericsson releases limited edition James Bond silver K790Posted by Luis Camino on Oct 16, 2006 in K800/K790| Photos| Press releases
Sony Ericsson turns 5, means LovePosted by Luis Camino on Oct 9, 2006 in Press releases| Rumours| The company
Sony Ericsson will do a public live webcast on October 12th to announce Q3 financial results. The host will be Miles Flint, the president itself, so it’s not crazy to think they could announce something else too (certainly NOT the Adriana Read the Press Release “Sony Ericsson celebrates first five years with strong market position and stunning product portfolio” Four new phones (first slider, W850!) and several accesories unveiledPosted by McCoy on May 18, 2006 in M600| Photos| Press releases| W710| W850| Z550| Z710
W850: Sony Ericsson doesn’t hesitate to say it in the press release: this is one cool phone. Could we expect less from SE’s first slider? A 3G/GSM triband phone, the W850 will sell with a bundled 1gb Memory Stick Duo Pro card (not Micro) and 64mb internal memory, has a 2 megapixel camera with regular LED flashlight and no autofocus, supports Stereo Bluetooth (A2DP), the Walkman application now shows Album Art and TrackID, and the controls light up at the rythm of the music. Not sure about that after watching the animation in the official page, which shows that only a (otherwise useless?) orange bar below the screen does light up. They keep mentioning the 4gb Memory Stick Pro Duo cards but where are they? Anyway, a really great little brother for the W950. W710: Aimed at the fit, sporty crowd out there, this Quadband/EDGE wearable clamshell may be —correct me if I’m wrong— the first mobile phone with an integrated motion sensor, for measuring your running speed, distance ran, or even the number of steps walked. The external screen is pretty big at 1.5″, and very useable with several buttons around while the phone is closed. It has a 2 megapixel camera with no autofocus or flash, 20mb internal memory, Bluetooth A2DP, and comes with a 512mb Memory Stick Micro card and the also new IAC-60 Stereo Headset with ear hooks to keep them in place while jumping about. SE keeps growing, sees mobile TV in every modelPosted by Luis Camino on Apr 17, 2006 in Press releases| The company
What happens if you get too enthusiastic after net profit no less than tripling in Q1 of 2006? Your future looks too bright. Don’t get me wrong, it’s fantastic to see Sony Ericsson sales growing at a faster pace than market growth, with their own expectations for 2006 being outpaced by about 30% (too bad LG keeps matching these results by means of some sort of sorcery, putting both companies at fourth position draw in the global market share competition). But saying all mobile phones are going to have mobile TV in a couple of years, as Miles “Presi” Flint told Reuters, is being far too optimistic. They are testing the MBMS (Multimedia Broadcast Multicast Service) technology with operators in Sweden, although they don’t disregard DVB-H (Digital Video Broadcast-Handheld) at all; Flint even thinks about using both at the same time. Haven’t these guys had enough of a hard time trying to keep 3G handsets compact? The thing is that even now, many years after the birth of UMTS, such mobile phones represent a very small percentage of the market, and a small portion of the company’s portfolio, too. How is mobile TV —an old form of one-way entertainment more than a more popular interactive communication— going to win all of our hearts where videoconferencing and broadband access didn’t? It doesn’t make sense to put a TV in every phone if few people actually want it, and even if many do, there will still be a need for handsets without it, just as there is a need for low end phones or handsets without cameras (and SE has proven to know this). If mobile TV is going to be free well… okay, but then again if I have understood it correctly, The President’s statement is not the most realistic. Do you really eagerly await mobile TV in a future K900 or P1000 more than a 4megapixel camera with optical focus? I don’t. Anyway, keys to this good results include the ever lasting success of the Walkman line (with already 8 models in the lineup) and will continue thanks to having a flagship in all three strategic areas: music (W950), imaging (K800) and enterprise (P990). Read the Press Release “Greater depth in portfolio contributes to strong growth” Not-so-new Sony Ericsson W700 and Z525 unveiledPosted by McCoy on Apr 7, 2006 in Press releases| W800| Z520
UPDATE: SharkyMark points out that the W700 supports Bluetooth 2.0, while as the W800 didn’t. The Z525 on the other hand does add a little bit of juice to it’s Z520 clone by supporting Push To Talk (thus to be sold only in the US) as well as its known Quadband connectivity and compact clamshell form factor that has made it one successful Sony Ericsson in Europe so far. W700 Official Page Z525 Official Page |
The Spanish Television and Press Graphic Reporters Association (accronym banned) has awarded the K800 the distinction of the Best Cameraphone of 2006, as an outstanding product that helps the professional photographer optimize his job. 
Celebrating the 5th birthday of the joint-venture, and all the achievements that made it possible to become the 4th mobile phone manufacturer in the world (and one of the most appealing), SE has started a new campaign featuring the “liquid entity” logo replacing the heart in many “I ♥…” phrases; in what could represent the first tangible result of Sony Ericsson’s recent adoption of 
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Lots of interesting stuff here today! The fact that Sony Ericsson has one of the most —if not the most— interesting mobile phone portfolios in the world is more unquestionable than ever. Let’s summarize it quickly because all these guys are coming in Q3:
