Now this is how you do business. It seems like Sony Ericsson invested last year’s well earned profit in broadening their portfolio like we’ve never seen before. With todays 6 phones it’s already ELEVEN headsets unveiled in just the first two months of Q1 2006! Most of them being really intresting; some of them being certainly innovative, even revolutionary.

Revolutionary within the brand is the new K800/K790 combo, the first to sport the Cybershot brand (and features) from Sony, and the best camera ever seen in a SE: 3.2 megapixels with Autofocus, Xenon flash, image stabilizer, 16x digital zoom, auto red eye reduction, DPOF and PictBridge direct-to-printer connectivity, and BestPic technology, which takes 9 pictures in a time sequence (4 before and 4 after the actual image captured). The feature set of no less than the K750’s successor goes on: 2.0″ 320×240 pixel 262k color screen (also first timer in SE), 64mb internal memory, Memory Stick M2 slot, Radio FM with RDS, Bluetooth 2.0, Infrared, A/B buttons on top of the screen for horizontal gaming, integrated blogging and picture blogging powered by Blogger, integrated Google Search and RSS feeds. And of course, Walkman music player This bunch of great features need space, and that’s a weight of 115 grams (16 heavier than the K750) and a size of 106 x 47 x 18mm (6mm taller, 2mm wider and a couple mm’s thinner, although the lens cover area adds 4mm to those 18). The difference between K800 and K790? The K800 is UMTS/Triband GSM/GPRS (no EDGE) and has a frontal VGA camera, while the K790 is Triband GSM/EDGE with no 3G and no frontal camera. We’ll have to wait no more than Q2 this year to find them in stores, as K800i and K790i for EMEA, K800c and K790c for China Mainland (GSM900/1800/1900), and K790a for Americas (GSM850/1800/1900). All the official pics of the new flagship candybar and short summary of the rest of them after the jump, and info on the rest of the new products in a little while.

K800 Official Page
K800/K790 Press Release

UPDATE: Wanna guess who already published a review of the K800? With photos comparing it to a K750… OUCH!

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W300: Entry level Quadband EDGE clamshell Walkman, 20mb internal memory, Memory Stick M2 slot (256mb card included), 128×160 65k Ultra Bright Color internal screen, 101×80 monochrome external screen, VGA camera, Bluetooth, Infrared, FM Radio with RDS, stereo wired headset.

Z530: Same as W300 but Triband and no FM Radio.

K510: Candybar with 1.3 megapixel camera, 128×160 pixel 262k color screen, 28mb internal memory, Bluetooth, Infrared, MP3

K310: Candybar with VGA camera, 128×160 pixel 65k UBC screen, 15mb internal memory, Bluetooth, Infrared, MP3

On with the official photos of K800/K790:

Sample photo taken with a K800/K790
Another sample photo taken with a K800/K790

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