Sony Ericsson is relying on user-generated content to promote their latest Walkman Phone, the W950i. Participants stand to win a chance perform with British radio DJ Zane Lowe live during his Tour, or a brand new phone.

Created by Iris Experience, the campaign calls for users to upload their own remixes of songs, as well as listen to the work of others, at Zane Lowe’s official website. The site’s users will then vote for the best remix and winner (who created the track) wins the chance to play (remix) with Zane himself on the final night of the Sony Ericsson sponsored event, DJ Zane Lowe’s Home Taping Tour. Runners up wouldn’t go ‘home’ empty handed, either: they’ll get a brand new W950i. What’s almost cooler, ringtones and other contents will be available to the users at the gigs via Bluetooth.

[Via BrandRepublic and Zane Lowe]

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