It seems that Sony Ericsson is doing it right with its Sony-brand linking strategy for their products, like Walkman and Cyber-shot (and we all hope Handycam soon). Sony Ericsson, with a 43% annual growth rate, has taken the position of the fastest-growing mobile vendor in Q3 2006, a position that Motorola has held since Q1 2005, now with a rate of 39%.

This trend is even clearer in Taiwan’s market, in which Sony Ericsson has surpassed Motorola in sales volume, making it the second company in Taiwan’s handset market (being Nokia the first). With a total of 700,000 Sony Ericsson units sold in Taiwan in the first nine months of this year, the prediction is that it will exceed one million in 2007, something quite feasible knowing that Yeh Shun-fa, president of Sony Ericsson Taiwan, claimed that his company will launch five new models in October.

[First via: Geek.com]
[Second via: Cellular-news]

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