The closest to being in Tron. Or in a big, virtual reality videogame. Several matches in the dark with pounding background music for the sake of the players’ confusion —who kept it cool and played quite impressively—, and a fashion show from Rubén Gómez Navarro that was… let’s say… “bright”. Standing out was a gigantic screen on one side of the court that showed the score and the players’ names, in a neatly designed animated way. Sony Ericsson style if you will. When the championship finished, the court was to be the dancefloor, and Groove Armada the entertainers (Darren Emerson the previous day) with a great Video Dj performance in the mentioned screen. All in all, even if we didn’s see any single darn phone, Night Tennis is a perfect showcase of Sony Ericsson’s innovative spirit. Only one advice for those who plan to attend to the next show in Miami: non-epileptics only. Follow the link for the videos and some photos taken with the help of a (W800) cameraphone, always better than regular cameras when it comes to capture flashy random lights in the dark.

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The fashion show:

The matches:

The party:

The End:

Overall night video:

Match video with live sound:

Of course, Clubsonyericsson had to contribute with something, and it was McCoy’s perfectly environment-matching T-qualizer t-shirt:

More photos in the forum thread