Celebrating the 5th birthday of the joint-venture, and all the achievements that made it possible to become the 4th mobile phone manufacturer in the world (and one of the most appealing), SE has started a new campaign featuring the “liquid entity” logo replacing the heart in many “I ♥…” phrases; in what could represent the first tangible result of Sony Ericsson’s recent adoption of Saatchi & Saatchi as their new Global Advertising Agency. It’s not confirmed that the skyscraper-high and suburb ads will make their way from Photoshop phase to reality, but the rest of them will appear on magazines and probably on the walls of the new Sony Ericsson exclusive store in Kensington High Street, London.

Sony Ericsson will do a public live webcast on October 12th to announce Q3 financial results. The host will be Miles Flint, the president itself, so it’s not crazy to think they could announce something else too (certainly NOT the Adriana ).

Read the Press Release “Sony Ericsson celebrates first five years with strong market position and stunning product portfolio”
Read the Press Release “Sony Ericsson Mobile Communications Q3 Financial Results to be announced October 12th 2006″

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