Riding on the success and momentum created by the shiny Z610, Sony Ericsson announced a 2nd mirror-finished clamshell model - the Z310.

The Z310 should be seen as a low-end phone targeted at the fashion concious and youth crowd. Besides the shiny finish, the phone is able to colour-code contacts. The front of the phone is polished to a perfect shine, with a screen (similar to the one found on the Z610) and new dedicated icons hidden discretely beneath the surface. Coloured light effects can also be assigned to contacts in the phonebook, allowing you to know who’s calling with a simple glance. To inject more fun into the phone, the Z310 also allows the user “…to set the look and feel of the menu and screen display to match the time of the day.” Other features include VGA camera, MP3 support, Bluetooth connectivity and Picture Blogging.

The Z310 is a Triple band/Edge/GPRS 900/1800/1900 handset and comes in Jet Set Black, Blush Bronze and Lush Pink. Expect to see it in stores from Q1 2007. [Via Kauppalehti and Golem.de]

Read the Z310 Press Release

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