They’ve gone nuts: look what Sony Ericsson is preparing during the SE Championship Tour for the nights of November 9th and 10th in Madrid, Spain, as the first in a series around the world: black tennis court illuminated solely with UV light, 8 players wearing neon clothes, a bright ball and background live DJ music from no others than Groove Armada and Darren Emerson, as well as neon-wear catwalk fashion show from Ruben Gomez Navarro, all deep into the night. I’m not exaggerating a bit: in Darren Emerson’s words: “I’ve DJ’d in interesting places and situations and also weird ones, but this is going to be the most amazing of all”.

Free tickets are available to Spanish residents via SMS so if you’re going to be around the capital by next week, check out our spanish post on this topic for more details, or go to Nighttennis.es. No word on what is going to be the next city to welcome another Night of the Dancing Neon Mobile Phone Freak.

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